Film distribution in Odisha faces an infrastructure bottleneck. While Bollywood and pan-Indian films find their space in bigger multiplexes, Odia films often struggle for enough screens. Distributors, who finance film releases, have increasingly voiced concerns about the lack of halls. More screens mean faster recovery of investment, larger audience capture, and a reduced dependency on limited theatres in Bhubaneswar or Cuttack. Tulip Cinemas offers a disruptive solution through portable theatre setups. Instead of waiting for large-scale multiplex investments, distributors can partner with local entrepreneurs who install Tulip halls in small-town markets. This allows distributors to: Secure wider release coverage. Run simultaneous releases across rural & semi-urban Odisha. Collect faster box office revenue. Bring Odia films closer to local communities. For example, a movie like Daman benefited from strong word-of-mouth but lost revenue opportunities due to limited hall availability. If Tulip theatres had been installed widely, the film could have expanded into smaller towns quickly. Film distributors want more cinema halls because profitability in distribution relies on scale. With Tulip Cinemas, scaling screens becomes feasible without multi-crore investments. This merging of distribution needs and affordable theatre solutions points towards a new future for Odisha cinema.
